france business :: essays research papers

Studying and understanding different cultures of the world, is an integral dampen of successfully communicating internationally. This paper will adjudicate three lesson studies evaluating conversation styles in France. The focus will be on McDonalds France, Euro Disney, and Accor. These three cases all involve a lack of effective converse and understanding of french Culture. cut CultureIn order to examine these cut communication case studies it is important to understand the French culture. The French are characterized as having a very high level of suspense avoidance, but ironically change their minds quite frequently. The French are in like manner very characterized as a very individualistic culture, meaning that everyone is only(prenominal) supposed to take care of themselves and their immediate family. These characteristics will be seen throughout the case studies, especially the uncertainty avoidance factor.McDonalds France CaseMcDonalds has capable franchises all o ver the world, little did they k without delay that breaking into the French commercialise would be such a challenge. McDonalds is a global corporation that is now tailoring its food, and sinless dinning experience to fit local cultures. At first, the French were not very receptive of McDonalds invading their country, and were very reluctant to mess up in the high gamy, fast food. Culturally it was different from anything they had ever experient before. Initially French McDonalds were replicates of American McDonalds, serving the comparable menu with the same structural layout. The French traditionally enjoy lingering over their meals, and creating a dinning experience as opposed quickly consuming a large-mouthed amount of food. These factors led to a slow start for McDonalds in France. The French were also very concerned about the high level of fat contained in the traditional McDonalds menu. This became a huge communication problem, especially when protests started picketin g some(prenominal) McDonalds in France.McDonalds France SolutionThese problems have been handled by having McDonalds France Public Relations segment giving several conjure conferences, as well as, distributing several press releases. Since the Problem spans the entire country, high level McDonalds executives are communicating with the public. This communication does not end with high level executives the message has permeated throughout the entire organization. The managers of individual franchises are very proactive to address and resolve the problems McDonalds has been experiencing. They consume to use the several forms of media that are most likely to actually remove the average McDonalds consumer, news paper press releases, press conferences that could be airy on the local news, and a new advertising campaign.