Employability and Consulting Skills Assignment Example | Topics and Well Written Essays - 1000 words

Employability and Consulting Skills - Assignment ExampleBurberry has positioned itself as the most pioneering style brand in numerous product lines such as coats, leather goods, shoes, belts, jewelry, outwear, fragrance, beauty products. The company as well provides licenses allowing third parties to manufacture and distribute products under the Burberry trademarks (Burberry Group plc, 2014).External Environment Post 2008 financial crisis, the present-day(prenominal) external environment is extremely challenging. Unemployment in the UK and the other developed economies is ruling at between 8-9 percent. ball-shaped competition has intensified in last couple of years and customers have been highly demanding in the comprehend that mass customization at competitive rates is a need of time. Overall, investments in Europe and the UK argon not picking up restricting demand of the products. Moreover, Burberry has to compete with several established global brands such as Polo, Gucci, Arm ani, Coach and many others in musical mode segment (Jacobson, 2012). Positioning and Customer Base Burberry competes with many fashion brands such as Polo, Gucci, Armani, Coach. The company competes with Polo in clothing business. Burberry has captured the upper-end market in comparison to Polo. Coach and Gucci are more focused on accessories while Armani and Polo target more on Apparel market however, Burberry has been fit to penetrate in both apparel and accessory market of the luxury goods. It can be verbalise that Burberrys positioning is extremely competitive among other fashion brand products.