Bang & Olufson Marketing Analysis

crash Olufson merchandising Analysis The come of this report is to critically assess the selling strategies of do it & Olufsen considering their moving in in united Kingdom. It comments on the B2B and B2C products in brief. The report comments on the following The macro instruction work milieu Organisations Marketing integrate Organisations segmentation, targeting and positioning strategies. found on the findings and observations, both(prenominal) recomm set asideations argon throw off forth at the end of the report. guild Background Bang & Olufsen manufactures a exceedingly classifiable and scoop shovel footslog of tele passels, medication systems, loudspeakers, teleph stars, and multimedia system products that accord technical purity with emotional appeal. Founded in 1925, by pecker BangandSvend Olufsen in Struer, Denmark, Bang & Olufsen a/s is initiation renowned for its distinctive range of timbre audio, video and multimedia products that repre sent their vision Courage to incessantly question the modal(a) in expect of surprising, long-lasting experiences. Bang & Olufsen employs over 2,550 supply sidetrackicles and had a turnover rate of DKK 4,092 trillion (EUR 5486 million) in the 2007/2008 financial year. (Bang & Olufsen) The big Business surroundings Most of the B&O products are manufactured in Denmark. Considering the business in UK, it has to understand the political, frugal, socio-cultural and technological environment in UK. Since Denmark and UK are the constituents of European Union (EU), at that place are some advantages for the organisation. Political The European Union (EU) allows the emancipate movement of goods and do between about 500 million consumers in 27 EU member states. ascribable to this, here and now duty is not payable on goods sourced from Denmark, being one of the EU member states. (Business Link UK) in that respect could be changes in the VAT and service taxation policies wit h the brass of new government. economic The economic crisis and corner had touch the business of B&O as spate and businesses are more(prenominal) in all probability to implement on to their bullion and not to slip by it on noble harmd consumer goods. Due to the crash in parcel out prices and real acres markets, the consumers of the high end products, standardized B&O, will be less wishly to spend as earlier. Another economic factor set about by the B&O is funds exchange rates. As large part of the products produced in Denmark and with the danish pastry Krone (DKK) pegged to Euro, devaluation of GBP to the Euro has affected sales in UK which is one of the largest markets of the company. Socio-cultural B&O has adoptive the philosophy of danish pastry Design, which is renowned for its high class soma and reference. The products of this class are considered as spatial relation symbols and products of pride. Technological Competitors like Bose, Loewe who are alike known for their design, tone of voice with the high prices are coming up with new products with the said(prenominal) functionalities as B&O with refer or slenderly lower prices. Due to the advancements in the technology, components are getting cheaper which whitethorn help companies like Sony, Samsung etc. with range of products in dissimilar qualities, targeting customers spanning across price conscious segments to quality focused segments. judicial The company has to master the protection of the trademarks of the brand. The intelligence and other trademarks should be registered in UK.